About the Auction

Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. Coffee cultivation and trade began on the Arabian Peninsula.  By the 15th century, coffee was being grown in the Yemeni district of Arabia and by the 16th century it was known in Persia, Egypt, Syria, and Turkey.  Coffee was not only enjoyed in homes, but also in the many public coffee houses — called qahveh khaneh — which began to appear in cities across the Near East. The popularity of the coffee houses was unequaled and people frequented them for all kinds of social activity.   Coffee houses quickly became such an important center for the exchange of information that they were often referred to as “Schools of the Wise.”  With thousands of pilgrims visiting the holy city of Mecca each year from all over the world, knowledge of this “wine of Araby” began to spread.

Did you know that Kenya is the third largest exporter of cut flowers in the world, accounting for around 35% of all sales in the European Union. Famed for being long-lasting, Kenya’s flowers, particularly roses, are also popular in Russia and the U.S.  The country’s flower power is attributed to its sunny climate, which enables high-quality blossoms to be grown year-round without the need for expensive-to-run greenhouses.

Kenya also has excellent transport links to Europe, and from there, the rest of the world through Nairobi airport, which has a terminal dedicated specially to the transport of flowers and vegetables. This means that delicate floral cargo which is perishable in nature can be shifted from growers to consumers swiftly.

With that in mind. this November 27th, 2019,  everyone is very excited to take part in the Kenyan coffee auction featuring coffee beans from Meru and Muranga County of AA and AB grade and scores ranging from 84 to 87.  Said auction also features flowers from Kenya, Colombia, Ecuador, Malaysia, Thailand and many more.  Also included are meat coming from Australia, and fresh seafood and produce from Australia and Asia.


Why Choose Us

We source coffee from Kenya, Ethiopia, Democratic Republic of Congo, Uganda, Burundi, Tanzania and rapidly spreading to Madagascar, Cote D'ivoire, Cameroon, Angola, Senegal, Malawi, Rwanda, Nigeria and Eritrea.

We represent high quality farms with score of 88+. The samples that will be dispatched would represent lots that form part of our amazing auction cataloque.
Samples will be sent out in advance so you can cup the coffee and confirm the quality yourself.

Please join in making FreshDay your choice of coffee.


FreshDay strives to promote development of global trade by bringing efficiencies across the supply chain whilst facilitating trade through emerging technologies like blockchain.


To be a revolutionary, interactive, transparent and mutually beneficial global online marketplace enabling wholesalers, retailers and growers to trade in a facilitated decentralised environment.

Established Sector Expertise

We bring our perishable sector expertise and market-leading auction technology to your business; assisting you in marketing and selling your produce profitably, seamlessly managing the promotion and sales process, logistics, insurance to maximize your returns.

We strive to go above and beyond for every client when it comes to their sales. Your marketplace is in safe hands.

Green Coffee Trading

Online coffee auctions exemplify an ever-growing way for farmers to sell their coffee to a wider global audience. Some of the best coffee around the world at the moment, is sold through online auctions.

With the experience our team has in the coffee market and partnering with an industry-leading platform we provide, you won't find anywhere quite as easy to buy coffee as it is here.

Groceries, Fresh Flowers, Meat and Seafood

FreshDay will provide an effective supply chain for the groceries, fresh flowers, meat and seafood industry through using our innovative platform linking buyers and producers directly. Our aim is to reduce wastage, improve producer earnings by increasing traceability and accountability for all processes along the supply chain.